Meet The Visionaries
Crafting New-Age Solutions with Passion and Precision
Our Vision
To empower every Indian with seamless, AI-driven financial guidance that simplifies money management, boosts financial well-being, and fuels India's economic growth.
Empower
Equip individuals with user-friendly financial tools, sparking a 'Digital India' revolution.
Simplify
Turn complex financial data into actionable insights, enhancing financial literacy and well-being.
Innovate
Continuously advance our AI-driven technology to stay ahead in personal finance and foster employment growth.

Simplify Money , India’s leading AI-powered personal finance companion, has been recognized as the winner in the Fintech category at the prestigious Startup Maharathi Challenge 2025 . This accolade highlights the company’s commitment to revolutionizing personal finance for young Indians through cutting-edge AI-driven solutions.

Simplify Money has been nominated for the prestigious Aegis Graham Bell Award under the Innovation in Fintech category
India is home to over 250 million young professionals aged 20-30, striving to secure their financial futures. Simplify Money is here to partner with them, offering holistic financial planning to help them achieve their dreams and lead enriched lives.
We're disrupting traditional wealth management by moving away from AUM-based models... Read More

“If you can’t simplify money, then Simplify Money”
We envision a future where financial advisory is accessible, judgment-free, and available to all. With a clear mission to reach 10 million people in five years, we aim to be a comprehensive, one-stop financial hub, enabling users to manage finances, eliminate debts, and receive tailored advice without fear of judgment. Recognizing the sensitive nature of finance we also take the human out of the loop, using AI-driven technology Read more
Our Mission
Built for Bharat by Bharatiyas
As leaders in tech-driven personal finance, we contribute to India’s vision of a $5 trillion economy.
Access for All
Democratize financial literacy and planning, ensuring every individual has the resources to achieve financial security.
A Trusted Partner
Establish ourselves as the most reliable and secure ally in personal finance, fostering a high-trust ecosystem.