Recognized for Innovation: Simplify Money Wins at Startup Maharathi Challenge

New Delhi, April 5, 2025 – Simplify Money, India’s leading AI-powered personal finance companion, has been recognized as the winner in the Fintech category at the prestigious Startup Maharathi Challenge 2025 . This accolade highlights the company’s commitment to revolutionizing personal finance for young Indians through cutting-edge AI-driven solutions.

The award was presented by Madan Padaki at Startup Mahakumbh, hosted at Bharat Mandapam, following a rigorous multi-phase evaluation process. As part of this achievement,Simplify Money has also received a grant of ₹1 lakh from the organizers, further strengthening its mission to empower individuals with seamless financial management and advisory tools.

Parag Kapoor, Founder, CEO & CTO at Simplify Money , expressed his gratitude: “This recognition reaffirms our vision to simplify financial decision-making for millions. This award is a testament to our team’s hard work, our customers’ constant support, and it pushes us to achieve more and strive harder. It’s a small step in the larger scheme of things—but a giant leap for our immediate future.”

Manu Kumar, Co-Founder, CPO & CBO at Simplify Money, added: “Thanks to our customers, our investors, our team, and everyone who’s been following our journey. A big shoutout to the Government of India for conducting this grand challenge and giving early-age startups like us the platform to rise—Viksit Bharat ki ore ek sunehra kadam!. We are grateful to Startup Mahakumbh for this honor and to our users who trust us in their financial journey.”

The Simplify Money team extends heartfelt thanks to Startup Mahakumbh for this honor and to its users and supporters who continue to believe in its mission. This milestone marks yet another step in Simplify Money’s journey towards transforming financial literacy and security in India.

Inspired by Shri Piyush Goyal’s words, we've also set our BHAG (Big Hairy Audacious Goal) —and yes, we’re always ready to take ‘bhag’ (भाग) in every challenge that comes our way!